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The Real Cost of Late Replies in Travel DMs (+ How to Fix It)

What happens when you reply to a guest 4 hours later?

They’ve already booked elsewhere.

Here’s what delayed replies really cost:

Missed bookings:

Over 60% of travelers book with the first brand that replies helpfully. Even one popular coastal brand saw a 65% drop-off in booking conversions before switching to automation.

Poor ratings: A slow pre-booking experience = lower trust, even if your stay is great. Guests expect speed, especially in destinations with many options.

Burnt ads: You paid for the click. But no reply = no return on that ad spend.


How to fix it:

• Set up automated instant replies with smart keywords
• Offer curated experiences directly in the DMs
• Make it seamless to ask, explore, and book — in one conversation

 

Nzoka helps you reply instantly, every time — so you stop leaking bookings.

Want These Results?

Request a free demo and start replying smarter.

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    Designed for East African travel brands that thrive in the DMs.